The Path to 100
Why am I doing this? What are my goals? It’s 2025, who starts a blog? All good questions!
Why?
I’ve been in a state of “wanting to build something” for over 2 years now, and this allows me to be creative and build. It’s taking action and building momentum (more on momentum in another post).
Over the years, I have thought about what I want my life to look like and what I want to be doing. The more I read and observe past and current industry leaders, mentors, and role models, nothing can replace action. None of them simply waited around for things to happen, and nobody was going to do it for them. They went and built it themselves. There’s no other way around it.
Is a blog going to be the thing that makes me millions of dollars and launches me to my dream life? Maybe! But realistically, probably not. Is it a fantastic starting point to continue growing, creating, and learning new skills? Yes.
Goals?
For businesses just starting out, entrepreneur, investor, and YouTuber Alex Hormozi recommends the Rule of 100:
“Do 100 outreach attempts per day, spend $100 on ads per day, or spend 100 minutes writing content per day for 100 days.”
The premise here is that in 100 days, you should either be successful or know what isn’t working and can adjust the strategy. Out of 10,000 potential outreach attempts, statistically speaking you are going to get a few customers, and you will definitely iterate and learn the best ways to get them.
- Post 100 times. This may not be every day, but it’ll be 100 times by the end of 2025.
- Improve my creativity and writing skills - I can take this anywhere
- Document and teach others - if this helps anyone, that’s a win
Nothing is permanent. I’ll re-evaluate after 100 posts. If I hate it, the worst that happens is I spent time creating and following through on a project, learned some skills, hopefully taught some people, and made some new connections.
Who starts a blog?
I know, I know. Sometimes it feels lame admitting “I started a blog!” but most people either dismissively don’t care or are supportive when I follow it with “...and I’m really excited to give it a shot. We’ll see how it goes. At the very least, you can follow along and see what’s up with me in London!”
How you talk about the things that interest you influence how other people perceive them. If you’re interested in something, own it! If you are immediately discrediting your ideas and interests, it's an invitation for others to do the same. Stop muting your personality by hiding the things you think are weird or lame. The right audience will love it and have the same interests. These are the people that matter.
This goes back to my first post. Getting past the fear of what others will think of you is a superpower. Being able to simply go do and create what I want is incredibly empowering. This blog, for example, won’t be for everyone, and that’s fine. They’ll find things they like, or they won’t and they’ll continue to hate everything because they can. That’s on them. That’s not my battle. It's not a reflection of me, nor will it be a reflection of you in your journey.
See you at post 100.
